The Art of SEO by Eric Enge et al.
Summary: Comprehensive book for anyone who is interested in SEO
I really enjoyed this book because it shows you different aspects of web search. The best in the book is that when you read it, you say – “I knew that already!”, but funny thing is that you still haven’t put this knowledge into practice. After reading this book I have gone through my web page HTML and changed few things. I have also tried to put myself in somebody’s else shoes and think what they may think when they look for what I can offer :)
I suggest this book to anyone interested in SEO. Not necessarily to people who want to start they SEO based business. If you want to improve your site you will benefit for sure as well.